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value‑betting
Bet for Value
A bet for value is a bet made hoping a worse hand will call.
Get Full Value
To get full value is to bet, raise or re-raise with the intention of winning as much as possible from a strong hand.
Value
Value, in 'a bet for value', means that you want your opponents to call your bet, because you expect to have the best hand. It is the opposite of a bluff.